Embracing Change and Introducing our Rebrand

As a luxury wedding floristry studio based in Southern California, we are endlessly passionate about the power of flowers and how they can transform even the simplest of spaces. Having launched Sarah C Brown Floral Designs a number of years ago, our brand was a beautiful representation of when we first began our journey and who we were at the time. However, like the flowers and plants we work with, we have nurtured the studio and therefore have grown and evolved. It felt time for our branding to do the same, which is why we’re talking about why we decided to rebrand and what it means for our next steps in the world of blooms…

Outgrowing The Brand

Our original brand served us perfectly in the beginning, with its elegance accurately capturing the essence of who we were then. However, as we matured as a business, we gradually found that our brand no longer reflected our ethos, and we realised that we had simply outgrown it. The brand felt too safe, too conventional. As our business has grown, so has our confidence and our artistry. We understand and know who we are, what our mission is and how we want to serve you – our original branding simply did not capture this. As luxe wedding florists, we don’t want to replicate what others are doing – instead, we want to showcase our floral creativity so that our work is a true expression of your unique love story combined with our artistic vision. It was time for our branding to align with this! 

Embracing New Values

Our decision to rebrand was driven by a shift in our values. We value originality over the ordinary, we celebrate the uniqueness of your love story, and we encourage the creative talents of our floristry team. Every member of Sarah C Brown Floral Designs holds a special gift they bring to the table, and it felt important to us that our new brand reflected this. 

Alongside our values, our mission has also evolved. We are devoted to providing you with an unparalleled service with impeccable attention to detail, with every wedding we design a reflection of our dedication, passion, and creativity. To ensure we can give each wedding the attention it deserves, we’ve made the decision to work with a limited number of couples each year, so we can continue to pour our hearts and souls into creating the perfect day. We don’t want to spread ourselves too thinly and risk compromising the quality of our work and that’s something we’re simply not willing to do. 

What Our Clients Can Expect

With our new branding, you can expect a truly personal approach to the floral design for your wedding. While we gladly accept your mood-boards to give us an idea of the aesthetic of your event, we will not recreate the same design. Instead, we will craft something truly special that reflects your vision and our artistic expertise. 

We also believe in the importance of collaboration when it comes to your wedding flowers. Going forwards, we will require a planner to be hired so that we can work closely with them to ensure a cohesive design and flow for your day as it unfolds. You can also expect to see our services expanding – while we’re not quite ready to unveil these services yet, we are excited to explore the possibilities and further enhance your floral experience. 

Our rebrand marks a new chapter for us – a chapter that celebrates growth, creativity and evolution for Sarah C Brown Floral Designs. We are utterly thrilled about this transformation and what it means for the future of wedding flowers. Thank you for joining us on the journey and bringing your heartfelt love story to life – stay tuned for more! 

In the meantime, make sure you’re following us on Instagram and Pinterest for your daily dose of luxury wedding flowers.